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VSA Prospecting Enjoys 75% Revenue Increase in 2022; Eyes New Growth Opportunities in 2023

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New initiatives helped lead generation and appointment-setting firm VSA Prospecting enjoy record-setting growth last year, and the company is well-positioned to continue that success throughout 2023.

HADDONFIELD, N.J. - Amzeal -- VSA Prospecting enjoyed record-setting growth amidst uncertain economic times in 2022, increasing its revenue by 75% thanks to a variety of new strategic initiatives.

Since founding VSA in 2001, CEO Valerie Schlitt has always looked for ways to help the lead generation and appointment-setting firm evolve, even during the best of times.

"It takes a little bit of craziness. I have a hard time slowing down," she says with a laugh. "But you can't count on things to stay the same. Nothing is ever stable, and if we're not constantly trying our best at everything, you risk getting left behind. What makes me proud is that we have so many like-minded people throughout the company who also aren't satisfied with the status quo."

Case in point: A few years ago, Ms. Schlitt started a new division within VSA dedicated to helping colleges and universities, K-12 school districts, municipalities, and other organizations with their COVID-19 contact tracing efforts and disease case investigation work. Much of VSA's success in 2022 can be attributed to the growth of that particular division. Even as COVID-19 contact tracing programs wane throughout the country, VSA's recent work with universities and municipalities has led to a greater understanding of those markets and new opportunities for partnerships.

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"We're now positioned to understand the needs of the university market and municipality market in ways we likely never would have had we not partnered with them on contact tracing," Ms. Schlitt says. "Already, we're looking for ways to support their future needs. The platform we developed last year to streamline disease case investigation has so many other potential uses. It really shows our ability to be nimble and forge new roads."

Ms. Schlitt credits the VSA employees for their willingness to adapt to these new opportunities.

"It's taken an incredible amount of focus and diligence and work and hours of people pulling together and taking on roles they normally wouldn't have taken on," she says.

The work with universities and municipalities has also led VSA to respond to more Request for Proposals (RFPs), which has opened the door to other potential opportunities.

Other factors contributing to VSA's recent growth include:
  • New technology: VSA began using the email automation tool Autoklose in 2022, allowing the company to provide its clients with an additional level of support.
  • New joint ventures: VSA's partnership with a local digital marketing firm expanded its B2B marketing capabilities.
  • New services: The company launched VSA Inbound in 2022, marking the first time VSA can deliver full-time inbound programs for any client that requires them.
  • Restructured leadership roles: VSA implemented a series of personnel moves in 2022 designed to provide both employees and clients with additional support.
  • New website: VSA's entirely redesigned website has enhanced the user experience and made it easier for the company to attract more traffic, engage with prospective clients, and recruit and vet top talent.
"Obviously, nobody knows what the future holds," Ms. Schlitt says. "But I can safely say that VSA will not be passive about it. We'll continue to leverage what we've learned and find new ways to best meet our clients' needs."

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For more information about VSA, Inc. please visit www.vsaprospecting.com

About VSA, Inc.

VSA is a premier telesales and customer service firm founded in 2001 that supports companies with outsourced B2B lead generation and inbound customer service programs. Becoming an extension of its clients' sales, marketing, and customer service teams, VSA helps achieve sales growth targets and service goals with high-end, complex products and services and multi-step prospecting approaches, regardless of the industry. The company has more than 200 employees in offices in New Jersey and Philadelphia, counts several Fortune 500 firms as clients, and partners with some of the country's leading B2B marketing agencies.

Contact
Valerie Schlitt
***@vsaprospecting.com


Source: VSA Prospecting

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