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VSA Attends Prestigious SOCAP International Event

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VSA Founder and CEO Valerie Schlitt attended the SOCAP International Spring Symposium in Ohio, which brings together customer care experts across multiple industries. VSA joined SOCAP last year to help bolster its inbound services.

HADDONFIELD, N.J. - Amzeal -- For 50 years, the Society of Consumer Affairs Professionals in Business (SOCAP International) has represented a collaborative community of best-in-class customer care experts across multiple industries. After repeatedly hearing positive things about the organization, VSA Prospecting CEO and Founder Valerie Schlitt decided to join last year, and the membership is already paying dividends.

Ms. Schlitt attended the prestigious SOCAP Spring Symposium in Columbus, Ohio earlier this month. The event attracts two primary audiences: 1) representatives from large, well-known corporations looking to improve their customer service; and 2) companies whose products and services help enhance the customer experience.

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VSA's membership in SOCAP coincides with the company expanding its inbound call center services last year. VSA now offers full-time inbound service for any client that requires it, in addition to its traditional outbound lead generation and appointment-setting capabilities.

"We've been historically an outbound lead generation organization and recently decided to grow our inbound presence," Ms. Schlitt says. "For years, people told me about this organization, and when we decided to increase our focus on inbound, I knew SOCAP could be a valuable resource for us. As we grow in sophistication with inbound, I've found it a wonderful way to see what other technological advances we can make to help our clients."

In addition to the networking opportunities, expert panels, and a lot of discussion about ChatGPT, the symposium was a chance for Ms. Schlitt to socialize with SOCAP's famously friendly members. The organization has a reputation for its camaraderie and for welcoming new members with open arms.

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"They're just really nice, pleasant people," she says. "By the second or third day, it felt like they were all my best friends. I think because they come from a customer service orientation, they want to be positive and serve others."

Ms. Schlitt even left her mark on the event, winning a quiz about compliance. She credits VSA's strong compliance and data privacy emphasis for her first-place finish.

Previously, Ms. Schlitt has been an active member and leader with such organizations as PACE (Professional Associations for Customer Engagement) and AA-ISP (American Association of Inside Sales Professionals), and she hopes to become similarly involved in SOCAP.

"I've been hearing great things about SOCAP for years, but we really didn't have a big need for it," she says. "Once we decided to focus more on inbound, it just seemed like a natural fit and a great way to learn more about what other people in the industry are doing."

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