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BELMAR, N.J., Feb. 12, 2024 ~ Playa Bowls, the popular superfruit bowl shop known for its acai, pitaya, and other healthy bowls, has announced the signing of eight new multi-unit franchise agreements. These agreements will result in the opening of 54 new shops across the country, showcasing the brand's strong and rapidly growing presence.

One of the major developments in this expansion is Playa Bowls' entry into the Chicago market. Spearheading this move is Brian Cutlip, President and Co-owner of Vandelay Bowls, LLC, along with partners Andy Frukacz and Grant Hosking. The trio has committed to opening 10 units in Chicago over the next five years and is currently scouting for prime locations in popular neighborhoods such as Fulton Market, Wicker Park, and Lincoln Park.

In addition to Chicago, Playa Bowls will also see an increase in its presence in Miami, New York, Boston, and other regions thanks to these franchise commitments. Gary Yip of Hoboken Hospitality will lead the brand's expansion in Miami alongside operating partner Alexandra Arguello. The duo recently opened two Playa Bowls locations in Florida and plans to open eight more throughout Miami and Orlando. With their extensive experience in the hospitality industry and knowledge of the Florida market, Yip and Arguello are confident that Playa Bowls will thrive in this vibrant city.

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"We have been following Playa Bowls' growth from its roots in New Jersey to its expansion throughout the Northeast," said Yip. "With such a great opportunity for growth in Miami and its health-conscious residents, we are excited to be a part of Playa Bowls' next chapter."

Jayson Tipp, Chief Development Officer at Playa Bowls expressed his excitement about these new developments stating that with these 54 new shops added to their existing pipeline of over 100 units, their growth is only accelerating. He also mentioned that more than 60% of these new commitments are from existing franchise owners, showcasing their passion for the brand and its mission to promote a healthy lifestyle.

The strategic growth plans of Playa Bowls have resulted in multi-unit commitments for various markets including Chicago, Boston, Manhattan, Miami, Sarasota and Tampa in Florida, Phoenix in Arizona, Scranton in Pennsylvania, and San Antonio in Texas. Among these commitments, more than 60% are owned by current Playa Bowls operators such as Raj Punwani who owns 14 shops in New York and Dana Nentin who operates 11 locations in the Boston area.

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Looking ahead to the rest of 2024, Playa Bowls plans to continue this momentum by opening 75 new shops and securing franchise commitments for an additional 150 locations. The brand has its sights set on expanding into new markets such as Houston and Dallas in Texas while also focusing on growing its presence in existing markets.

Since its inception in 2014, Playa Bowls has become a leader in the national superfruit bowl segment with over 200 shops operating in 22 states. The brand is now seeking qualified and experienced franchise operators who share their passion for promoting a healthy lifestyle through their products. For more information on franchising opportunities with Playa Bowls, interested individuals can visit playabowls.com/franchise.
Filed Under: Business

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