'Pitching' the Right Way Means Free Advertising!

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The TWO things you need to know to promote your brand through local media

SAN FRANCISCO - Sept. 20, 2018 - Amzeal -- You've got your idea, your product or service – you're an expert in a certain area. Why not pitch that to a local news outlet? It truly is free advertising. Some in public relations call it 'earned media coverage'.

It can cost thousands to produce and run a commercial spot during a newscast but why pay when you can be IN the newscast? The caveat? There's no guarantee you'll be contacted by a reporter asking for an interview - but there are a few things you can do to greatly improve your chances.

Take it from a former reporter, Chris Francis founder of FRMediaTrain, "Rule number one is finding the right people and pitching them at the right time."

Francis adds, if your idea has a timely, newsworthy hook "most newsrooms are run the same way, there are reporters who cover certain "beats" that may be a fit for your idea. And there are also certain times during the day when newsworthy ideas are discussed – you want your pitch to be a part of those conversations!"

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FRMediaTrain can increase your chances of earning media coverage after just one session. For more details on pitching to the right people at the right time, check out Episode 4 of The Express!


FRMediaTrain is a premier communications firm specializing in the navigation of today's new media landscape. Our training is specifically designed to be tailored to your business so that it not only helps with message development and crisis management but will ensure that message resonates! They guarantee after just one session you'll be ready for any public communication scenarios.

Established in 2016 – FRMediaTrain draws on the experience of two former journalists with more than 40 combined years working in newsrooms all over the country.

Send us an email for a free consultation. You can also find more tips and video examples on our website FRMediaTrain.com or on our YouTube page – and don't forget Twitter and Facebook @FRMediaTrain

Media Contact
Chris Francis

Source: FRMediaTrain
Filed Under: Technology

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