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Online Brand Protection Startup IPSecure Lands Multimillion Dollar Initial Funding Round

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Protecting intellectual property and driving e-commerce sales converge to create a new approach to protecting brands.

SAN FRANCISCO - Amzeal -- IPSecure, a new online brand protection platform for brands, law firms, and e-commerce managers, announced today that it had raised a 7-figure round of seed funding led by secondary-market pioneer Manhattan Venture Partners (MVP).

Founded by 20-year brand protection industry veteran David Cooper and entrepreneur Chris Anderson, IPSecure is building the world's first pure-SaaS brand protection platform that integrates legal IP tools to identify and remove IP abuse and counterfeit sellers, as well as boost, drive, and track authorized sales by licensees and resellers.

"Until now, online brand protection solutions were pure cost centers, run primarily out of corporate legal departments. Indiscriminately searching the internet by keyword and sending thousands of toothless letters a year simply is not effective at protecting brands from IP abuse and discouraging future bad actors," said Bill Barkow, Partner at MVP and IPSecure board advisor. "IPSecure is the tool every brand owner has been waiting for. As brands purge unauthorized sellers from Amazon, IPSecure actually quantifies net new good sales that are realized – and in most cases, those sales gains will eclipse the cost of the solution."

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IPSecure addresses the IP protection market, with expected compound annual growth of over 13%. By tapping into and expanding their SaaS value to the e-commerce side of an enterprise and helping brands stop bad sales and grow good sales, the market IPSecure is pursuing grows by 4X. IPSecure's ability to generate and track revenue in a space traditionally dominated by 'managed services' providers fills the biggest need for brand owners.

"Amazon's platform is home to over 9.5m sellers, with 4,000 new sellers added daily. Gone are the days of infringing sellers hiding behind fake reviews and shell companies; IPSecure is analyzing and scoring every single seller, creating massive analytical value for both legal IP users and e-commerce managers looking to drive more sales," said Jared Carmel, Co-Founder and Managing Partner at MVP.

"We are building our solution from the bottom up to focus on exposing and driving the correlation between IP protection and sales increases online," said David Cooper, IPSecure Founder and CEO.

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About IPSecure

Founded in 2020, IPSecure (https://www.ipsecure.com/) is on a mission to commercialize protecting brands online. By simplifying and integrating legal and e-commerce tools, IPSecure expands and fuels the commercial value brands gain from aggressively protecting their intellectual property online.

About Manhattan Venture Partners

Manhattan Venture Partners is a research-driven merchant bank that focuses on the secondary market for late-stage private technology companies and pre-IPO companies. Since 2010, MVP has been integral in the institutionalization of the secondary market for venture-backed companies.

Hannah Hokanson

Source: IPSecure

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