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Novamex Buys Tio Gazpacho Soups Business

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WINSTON-SALEM, N.C. - Dec. 21, 2018 - Amzeal -- Novamex announced the acquisition of Tio Gazpacho, a drinkable soup company with flavors inspired by Spain.

Novamex is a leading importer and marketer of Mexican soft drinks and groceries in the U.S., and is rapidly becoming a platform for the growth and development of natural and organic beverages.

"We're thrilled to welcome the Tio brand to the Novamex family," said Luis Fernandez, chief executive officer of Novamex. "Consistent with our Be Super Good and Stay Unique manifesto, we believe Tio's fresh, flavorful, and portable products serve today's consumer in a differentiated way."

Tio Gazpacho was founded in 2014 by Austin Allan after he spent four years living abroad in Spain. Enamored with the country's way of life and love of chilled soup, Austin knew that gazpacho could be a great way to bring a little bit of Spain to the U.S. while creating a product as delicious as it is healthy.

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After partnering with Michelin-starred chef and restaurateur José Andrés, Tio has expanded its line to five unique flavors of portable chilled soup that are now sold in the Northeast, West Coast and Chicago Markets and online at Amazon.com.

Tio Gazpacho had previously raised funds from 301 INC, General Mills' business development and venture capital arm, CircleUp Growth Fund and… To read the complete story, click on this link: https://abasto.com/en/news/novamex-buys-tio-gazpacho/

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Source: Abasto Magazine
Filed Under: Retail

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