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A new model of physical Store at two speeds, the challenge of the future in retail for Eobuwie

Amzeal News/10309325
The realization of a new model of space in two dimensions: an innovative example of a physical shop where the experience of virtual buying and the traditional one meet to provide the customer with a new and engaging experience of purchase multi-appeal, in Able to satisfy even the generations of consumers who grew up with the digital self-service.

MILAN, Italy - March 26, 2019 - Amzeal -- Formerly Reseller E-tail only, already present in Italy with the site www.escarpe.it, Eobuwie SA (company part of the CCC group SA, one of the largest footwear manufacturers in central Europe), has decided to expand its presence, with the creation of Physical Stores, from online to offline.
These innovative spaces, digitally powered, designed in perfect harmony with the modern concepts that prefer fast shopping and prolonged connections. Also Designed to meet the joys of online browsing solo, so be sure not to disappoint the base of digital fans.

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This is a revolutionary experience, born in Poland, and that will soon spread throughout Europe and also in Italy. The main objective, in the vision of the Polish Retailer, is to create physical stores that allow the different types of consumers the possibility to build themselves their own personal experience of interaction with the brand, where the Purchase path eventually becomes a moment of which to appropriate totally. This is the philosophy that led the British Retail design agency Dalziel & Pow (D & P) in the conception and creation of a series of new avant-garde Concept Stores, of which the first was made in Wroclaw, Poland, for the retailer Polish multi-brand shoes Eobuwie. The Store's environment is divided into distinct areas, each characterized by different atmospheres.
The entry space (arrival area) is ideal for fast transactions and purchases, featuring a high-stools environment and interactive self-service touchscreens for product search and ordering. The traditional stand of visual merchandising (there is no physical product on display) are replaced by a digital strip that, at eye level, encloses the space, spreading content to constantly entice visitors. A Strategy that recalls the British fashion stores of Missguided, which even spread the content of live streaming of the fans online in-store, or the first physical space of T-Mall, in China, which proposes changing rooms equipped with personalized selfie stations.

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For those wishing to make a more traditional choice, instead, in the center of the store is a more relaxing area, to browse the digital catalog and try the models of shoes. A space that, while maintaining the aesthetics of the shop, has spaces divided by flased glass panels, with soft and geometric sofas and a lowered ceiling, in a more intimate shopping environment..
For More Information: https://www.escarpe.it


Source: escarpe.it
Filed Under: Technology

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