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Neuroscience, Oxytocin to Rate Performance of Super Bowl Ad

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Neuropulse Program measures response in real time
CINCINNATI - Amzeal -- Hyperquake will use its Neuropulse Program ™ technology to rank the emotional impact of Super Bowl ads by measuring brain responses of a viewing panel linked to monitoring devices during the big game. The wearable tech will gauge a series of neurological responses that indicate viewers' trust in each ad's messaging.

The Neuropulse Program ™ uses proprietary technology from Immersion Neuroscience to gauge the emotional reaction people have to messaging of all kinds -- TV ads, educational and training materials, or any kind of story telling. Measuring reactions through body chemistry means data is not filtered by subjects having to explain reactions, possibly misunderstanding or even misstating them due to embarrassment or other social conditioning.

"Attention and emotional resonance are the key indicators of future actions such as the intention to buy a product, the adoption of a leader's vision, the ability to remember your message, or even to advocate for your brand," explained Colin Crotty, CEO of Hyperquake. "By measuring what people's brains value we can provide insights to enhance experiences, optimize messaging, measure engagement, track leadership and sales readiness, and influence purchases or behavior."

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Super Bowl subjects will be in their homes wearing a smart device measuring their release of the hormone oxytocin (which measures emotional connection) and results will be gathered remotely. The remote function means Neuropulse can be used entirely virtually with better accuracy and at lower cost than traditional market research.

Hyperquake will tweet some raw scores through the Super Bowl and post more detailed results about an hour after the game. Detailed analysis will be shared next week.

Follow the Twitter Feed at @hyperquake and find the results after the game  at https://neuropulse.io/insights/

Natalie Hastings, Limelight PR

Source: Hyperquake
Filed Under: Business, Advertising

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