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Michigan SEO Group Says Building a Website Isn't Enough

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Regular performance analysis and strategy adjustments keep a website relevant.

ANN ARBOR, Mich. - Amzeal -- MSG encourages business owners to gain an understanding of SEO and web design best practices, how to analyze user metrics and how to adjust their web strategy based on the results in order to thrive online. Careful, regular performance analysis helps determine what strategies work and what don't.

The pandemic sparked an e-business boom. More and more businesses are moving more of their business online in response to health and safety concerns. New businesses might design a website, list their products or services, and hope for growth without ever analyzing their website performance.

Building a website isn't enough. A successful website evolves using a process to keep the site fresh, relevant, and optimized to meet the needs of its client base. Web traffic is fluid – a business website can't be static.

When done right, a business web presence can produce new levels of success. But, without regular analysis and updates, a site won't produce results no matter how much thought and money went into website design.

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Use Website Analytics to Keep a Site on Track
There are a number of web analytics tools on the market today, tracking data like traffic, conversions, and clicks. Google Analytics, for example, tracks over 200 metrics. With so much data available, it can be hard to know where to start or what metrics return the most meaningful data. For a business owner new to e-business, a good strategy is to start with a few basics, like Page Views, Sessions, and Source.

Michigan SEO Group
We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. It's an extension of your business, your values, and the people that make your business rock. Contact MSG by calling 734-619-0736 or through the website at: https://www.michiganseogroup.com/contact.

Nicklaus Suino

Source: Michigan SEO Group
Filed Under: Internet, Marketing

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