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L.A.'s newest superfood brand, Xicama™, launches their Jicama-based cocktail at Coachella 2019!

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PALM SPRINGS, Calif. - April 12, 2019 - Amzeal -- Go with your gut this summer, and enjoy the world's first Jicama-based functional cocktail, Xicamix™ (Hee-kah-mix), created by L.A.'s newest superfood brand, Xicama™. Launching at Coachella 2019 in collaboration with Bar Lab, this healthy cocktail will be served at the Broken Shaker pop up in the Rose Garden VIP area. "Jicama/Cucumber/Ginger" is the featured mix on the menu, boasting a classic, light, and refreshing flavor— making it the ultimate cocktail to enjoy with friends throughout the festival and into the summer months.

Xicamix™ cocktail mixes will be available for purchase on Shopify (https://xicama.myshopify.com/) across both the U.S. and Canada, and will be carried at various retailers. Bar Lab has secured many pre-sales for Xicamix™ across their food service partnerships, and will be creating exclusive Jicama-based cocktails for their vendors around the world.

Jicama (hee-kamah), the star superfood ingredient of Xicamix™, is a root vegetable native to Mexico. It has a fresh, lightly sweet taste, and is rich in Vitamin C, prebiotic fiber, and essential vitamins to boost gut and immune health. Celebrity food experts, such as Goop's Gwyneth Paltrow, Food Network's Rachael Ray, and Genius Foods author Max Lugavere, are naming Jicama "The Superfood of 2019" for its ability to nourish from the inside out.

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"As modern drinkers consider their relationship with wellness and alcohol, cocktails with health-boosting benefits – and without booze at all – are quickly gaining popularity. Xicamix™ embodies that Spirit of Wellness™," says Mona Sharma CEO and founder of  Xicama™. "Consciously choosing a delicious, better-for-you cocktail experience that you can feel good about enjoying was my main goal. For those forgoing alcohol completely, Xicamix is a perfect pair for sparkling water on ice. Additionally, hemp infused versions of all Xicamix™ mixes will be launching in legal US states and Canada. With Xicamix™, wellness is never sacrificed for pleasure.

Xicamix™ is a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International. Once again, we're seeing the innovation coming from Bar Lab's award-winning mixologist team, as they pursue the art of the perfectly crafted cocktail. "We are very excited to work on a product that is tasty and also beneficial for you." said Bar Lab co-founder Gabriel Orta.

This only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be rolling out Jicama Water, Jicama Gut Shots and Jicama Flour, in the near future. Stay tuned for more details!

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About Xicama™: Xicama (https://www.instagram.com/xicamalife/)™ was created by Holistic Nutritionist and Wellness Educator, Mona Sharma. For over a decade, Mona has studied the connection between food, gut health and vitality. Having recovered from two heart surgeries, and with a family history of autoimmune disease, Mona was amazed at the power we have to heal our bodies with Food. Mona's mission for Xicama™ is to create a line of functional food products that deliver the gut and immune boosting benefits of Jicama.

Xicama™ is rooted in centuries of ancient wisdom, playfully awakened for the modern world. The jicama used by the company is consciously harvested in the Pacific coastal village of Sayulita, Mexico, and is passionately blended with all natural ingredients in sunny California. Enjoy the exotic, refreshing flavors and health boost of Xicama™.

Xicamix™, a collection of 3 first-to-market Jicama-based cocktail mixes created by Bar Lab for Xicama™ and their parent company IQ Foods International, is only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be launching Jicama Water, Jicama Gut Shots, and Jicama Flour, in the near future.

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Lucid Communications, Michelle Calvert
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Source: Xicama™
Filed Under: Lifestyle

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