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Kraft Heinz to Buy Primal Kitchen For $200 Million

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WINSTON-SALEM, N.C. - Nov. 30, 2018 - Amzeal -- Kraft Heinz announced that it will acquire Primal Nutrition, LLC, makers of Primal Kitchen branded products for approximately $200 million.

The acquisition gives Kraft Heinz, which also owns Miracle Whip and its branded dressings, a foothold with which it will look to fend off competition from upstart brands like Sir Kensington's and Annie's Homegrown, CNBC reported.

Primal Kitchen was founded by Mark Sisson and Morgan Buehler. The company makes paleo-friendly products including mayonnaise, salad dressings and avocado oil, with growing product lines in Healthy Snacks and other categories.

According to CNBC, paleo diets focus on foods that were available in the Paleolithic era, like nuts, seeds, lean meats and vegetables. The idea, which has gained a strong following in recent years, is that the human body is best suited to eat the foods that early humans ate rather than the modern diet, which includes processed foods.

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"The proposed partnership with Primal Kitchen is consistent with Kraft Heinz's vision to be the best food company, growing a better world. The Primal Kitchen team has built… To read the complete story, click on this link: https://abasto.com/en/news/kraft-heinz-buy-primal-kitchen/

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Source: Abasto Magazine
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