Amzeal News/10209679

Kevin Pietersen supports the unique Fan Engagement App - VENUENOW

Kevin Pietersen has become a shareholder and lent his support as a brand ambassador to the new Fan Engagement App, VenueNow recently launched by DMS Marketing Group based in London.

LONDON - Sept. 26, 2016 - Amzeal -- The app has been installed at a number of sporting venues across the UK. Designed to build brand awareness, activate engagement, drive sales and increase revenue for its partners he commented:

"During my career I was frustrated at not being able to share my playing experiences with the world, due to the lack of connectivity in stadiums. In this day and age of modern communication it is vital that we are able to interact with sports fans. Recent developments in technology means there is no excuse for this to be the case anymore.

On being introduced to DMS Marketing I was blown away by how they are able to commercialise a Wifi solution by integrating it with their VenueNow App. I have given them my full support for this innovative fan engagement platform and look forward to using it in all major sporting venues around the country."

Using mobile communication solutions and innovative digital techniques, both online and offline, VenueNow supplies their partners with an opportunity to drive app downloads to engage with customers in a manner that is bespoke for each individual. This opportunity enables partners to build brand-loyal patrons through intuitive internet browsing, online ordering and paying for onsite products. The app is able to provide engaging reward programmes, special offers and informative in-store upsells - all through their mobile device or laptop.

More on Amzeal News
VenueNow provides a multi-channel hardware device that allows the App to be pushed to the users upon joining the wireless network before access to the internet is given in arenas, stadiums, venues, shopping malls etc.This is the feature that makes VenueNow completely unique.The user simply connects to Wi-Fi, the app is pushed automatically onto the phone and the user then has access to all the features of the app.

With the app now installed at Gloucester Rugby Club, The Oval, Cardiff Blues Ground and The Leicester Tigers, the team have seen great results in fan uptake and can demonstrate the statistics via their command control interface that allows the partners access to real time analytics.

Mike Ward, Managing Director said: "Having Kevin Pietersen on board as a brand ambassador is a great endorsement for us, he is someone who knows first-hand the importance of being able to connect with the internet and fans at sporting events. We are extremely pleased with the initial results from the first venues we have installed the hardware and have marketing teams using the app. We look forward to rolling it out in a variety of sporting venues across the UK."

For further information on VenueNow please visit

More on Amzeal News

For further press information and images, please contact:

Emma Walton, Clear Headed Communications. Tel: 07515 357842.


Notes to Editors:

·          DMS are a creatively driven software and hardware development company that specialises in proximity marketing solutions for mobile devices across multi-channel platforms.

·          DMS are the only company in the UK to offer the full solution i.e. Wi-Fi and an app

·          Each app created for a venue is entirely unique to that client depending on their requirements it is designed to suit the individual needs of a company.

·          The app is automatically downloaded on connection with the Wi-Fi system prior to access being granted

·          DMS have developed their software and hardware to satisfy the demands of the young 'instant gratification' generation via their mobile phones.

·          They also work in retail and festival sectors supplying Wi-Fi and applications.

·          The company was founded in 2015.

Emma Walton

Source: DMS Marketing Group Ltd

Show All News |


Latest on Amzeal News