Hoffman Homes Unveils New Brand

GETTYSBURG, Pa. - Amzeal -- At an intimate gathering of supporters, Hoffman Homes CEO, Rebecca Van der Groef unveiled a new brand for the mental and behavioral health organization.

Formulating a new logo, tagline, and look for Hoffman has been in the works for over a year following the expansion and success of three new programs launched in 2022. Van der Groef stated, "We felt we needed a logo and brand that represented the various ways we help our communities through the services we provide; understanding that as we continue to seek out opportunities to grow in who we are and what we do, these services may continue to change."

The new logo symbolizes community. Community meaning those who we serve and our staff, board, volunteers, and donors. Hoffman Homes is a community of helpers. This logo represents our organization today and will stand the test of time as we move into the future and embark on new opportunities. Over the next few months, Hoffman Homes will implement the new brand. It will take some time to change everything over but we look forward to sharing this change with our communities. A special thank you to Graphcom for their partnership in helping us create our new logo and brand. We also want to thank each person that voted on the logo they felt best represents Hoffman Homes.

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About Hoffman Homes:

Hoffman Homes is committed to promoting personal growth and achievement of those we serve through continuous quality improvement, education, staff development, and the use of evidence-based practices. Learn more about Hoffman Homes at hoffmanhomes1910.org.