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Cholula Hot Sauce Has a New Owner

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WINSTON-SALEM, N.C. - Dec. 17, 2018 - Amzeal -- The private equity firm L Catterton announced that it has entered into a definitive agreement to acquire Cholula, a leading producer and distributor of hot sauce. Terms of the transaction were not disclosed.

As the hot sauce category continues to expand, and as a result of the brand's particular resonance with Millennial and Hispanic consumers, Cholula is uniquely positioned to broaden its distribution around the world both on shelves and in restaurants.

Named after the oldest still-inhabited city in Mexico, it was introduced into the U.S. in 1989. Cholula is distinguished by its authentic heritage, distinctive flavor profile, and iconic packaging.

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"Cholula represents a compelling opportunity to invest in a premium brand with an established reputation for quality and authenticity in the growing hot sauce category," said Scott Dahnke, Global Co-CEO of L Catterton. "We look forward to partnering with Cholula's talented management team to capitalize on the brand's immense whitespace opportunity in the years to come."

The hot sauce is manufactured in Jalisco, México, with a unique blend of piquin and arbol peppers without adding any fat, calories, or carbohydrates.

L Catterton's acquisition will allow Cholula to become… To read the complete story, click on this link: https://abasto.com/en/news/cholula-new-owner/

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Source: Abasto Magazine

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