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Avoiding the Affect Heuristic in Market Research

Amzeal News/10382075
Behavioral Economics in Marketing podcast releases its 8th episode

DENVER - Amzeal -- Join host Sandra Thomas-Comenole on the 8th episode of The Behavioral Economics in Marketing Podcast as she discusses the "Avoiding the Affect Heuristic in Market Research". The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something, depending on the positive or negative feelings that people associate with that stimulus. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results, seek out peers to review their research and possibly inoculate subjects with neutral information.

About The Behavioral Economics in Marketing Podcast
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape the marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications. Previous episodes include: Introduction to Behavioral Economics, Framing Effect in Targeted Messaging, Anchoring Effect in Negotiations, Leveraging Hyperbolic Discounting in Luxury Goods and Services, Mitigating Customers'​ Choice Overload to Increase Conversion Rate,  Build Customer Engagement with IKEA Effect and Endowment Effect on Your Marketing Mix.

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Download the latest episode, Avoiding the Affect Heuristic in Market Research
(Also available on Apple Podcasts, Amazon, Google and Spotify):



About Sandra Thomas-Comenole
Sandra Thomas-Comenole is a marketing professional with over 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience and a rigorously quantitative education in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, she possesses a range of knowledge and qualifications that has allowed her to be an integral part of the success and growth of several companies spanning a wide range of industries.

Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management.

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Learn more: https://www.linkedin.com/in/sandra-thomas-comenole-5015226/

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Sandra Thomas-Comenole

Source: Behavioral Economics in Marketing Podcast
Filed Under: Marketing

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