Announcing Seek Enrich: Revolutionizing Insight Development in the CPG Industry

NASHVILLE, Tenn. ~ Seek, the insights platform pioneering the next frontier of analytics, announced today the launch of its newest capability subscription, Seek Enrich. This breakthrough product is designed to accelerate the journey to insights at scale by empowering business teams to drive insights through turnkey analytics applications built on industry-leading data in minutes.

According to Sean Cline, CPG Industry Expert at Seek, "When I was a vendor, we were in a perpetual hunt for ways to find an edge against our competition -- enriched data-driven insights were costly and near impossible to build out back then."

Seek Enrich is designed to revolutionize the way that organizations across verticals find, acquire, blend and drive value from data at scale. It accelerates the journey to insights by blending a comprehensive suite of industry-leading data sources into a single 'intelligence layer' and delivering it on a single platform - Seek Insight Cloud. This provides a robust underlying data foundation that most teams have been craving for years. By commercializing industry-driven applications on top of external data such as weather, demographics, cultural AI propensities/affinities, events and physical location traffic, Seek is continuing to accelerate the journey to answering the most critical question in business - 'why'.

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Since launching its Insight Cloud platform in February this year, Seek has developed strong strategic partnerships with industry-changing data providers which have directly contributed to customer successes. With Seek Enrich taking these partnerships one step further by giving instant access to data sets which have been often unleveraged due to price and complexity of integration; CPG brands are now able to benefit from this new product launch.

Featured launch partners include Qloo and Weather Trends 360 who both commented on their excitement for this new product launch. Levi Nitzberg from Qloo said "The launch of Seek Enrich marks a significant leap in the retail and CPG categories... revolutionizing the way consumers discover and connect with products" while Bill Kirk from Weather Trends 360 said "With Seek Enrich... FINALLY make seasonal category planning a whole lot faster, easier with much more accurate insights"

Jonny Kibler VP of Partnerships at Seek commented that "Seek Enrich is truly a "win-win" for both our partners and our customers!" Other featured launch partners include Snowflake, Crisp Sigma and Weather Trends 360 who are all looking forward to what this new product can bring them.

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