Alchemist Group Launches Global Product and Technology Function Across Sales and Leadership Brands

LONDON - Amzeal -- Alchemist Group, the parent company behind a portfolio of brands specialising in sales and leadership execution, today announced the launch of its Global Product and Technology function to strengthen how it builds, delivers and scales learning products, intellectual property (IP), digital tools and technology-enabled client experiences.

The function will support the brands under the Alchemist Group umbrella: RAIN Group, a sales training company; Alchemist, a leadership development company; and PCA Law, which provides leadership and business development training for legal professionals.

The company also announced two key appointments to build out the function. Will Daniel joins as global vice president of product and technology and will lead the function. Tony Smith is named vice president of technical product and will report to Daniel.

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Daniel brings deep experience building learning products, AI-enabled services and global enablement systems. Most recently, he led global sales enablement at 3Pillar, where he built a portfolio of AI-led services in partnership with executive and technical leadership, and deployed agents, workflows and AI-powered skills for revenue teams supporting major pursuits. He previously served as the company's global head of learning and development, where he built its internal university and led AI upskilling for more than 2,500 engineers across 13 countries.

In his new role, Daniel will lead the strategy and execution of Alchemist Group's combined product portfolio, including the learning architectures, development journeys, IP frameworks, digital products and technology capabilities that support client delivery.

Smith was named vice president of technical product, joining the newly formed team permanently after working with the company in an interim consulting capacity for several years. Smith brings more than 25 years of software experience and more than 20 years of building EdTech and performance platforms for corporate clients. He has led technical teams inside training companies, architected performance platforms used at scale and led the technology workstream during Alchemist's 2024 private equity transaction.

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In his new role, Smith will lead the technical product agenda behind Alchemist Group's next generation of learning and coaching products. His work will focus on aligning product, technology and commercial strategy, including the use of conversational and voice AI, to help ensure the company builds the right solutions, sequences them effectively and delivers measurable business outcomes for clients.

About Alchemist Group
Alchemist Group is the parent company of Alchemist, RAIN Group and PCA Law, three brands united by a shared belief: the execution gap is fundamentally a behaviour problem. With over 30 years of combined heritage, the group partners with Fortune 500 and FTSE 100 organisations to identify, change and embed the behaviours that drive results through a practice-based, technology-enabled learning architecture that sustains performance over time.