2023 Broadband and Video Report: 63 % of Rural Americans Bundle Internet and TV

MITCHELL, S.D. - Amzeal -- In a recent study commissioned by Innovative Systems and conducted by Pivot, 63% of rural Americans bundle their Internet and TV with the same telecommunications provider. This benchmarked research has been conducted for the past eight years and received responses from 841 rural US residents. The study gathers information on broadband and video behaviors and is focused exclusively on consumers living in rural zip code markets. Scott Meyer Director of Video and Voice Marketing at Innovative Systems says the focus on rural America with this project is due to the uniqueness of their workplaces, culture, and entertainment preferences in comparison to urban Americans.

Other Highlights from the Report

• The percentage of streaming households in rural America has not changed significantly over the past year, 63% vs 61% in 2022.
• The average amount spent on a bundled internet and TV service is $121 in comparison to $114 in 2022.
• As in the 2022 study, nearly one-third of all respondents said they would prefer a much faster internet speed and would be willing to pay for it.
• The average consumer spend on internet alone is $71 for 2023 compared with $68 in 2022.

About Innovative Systems          Innovative Systems is a leading vendor of solutions for North American communications and utility providers with over eight hundred deployed systems. eLation™, our BSS/OSS solution, includes integrated billing, provisioning, mobile apps, financials, and mapping. MG-TV is our one-platform approach to video solutions such as Middleware, VOD, Cloud DVR, Restart TV, HLS Live Streaming, Conditional Access, and set-top boxes. The APMax™ platform provides enhanced voice and hosted business solutions. The Innovative Systems Print Division is a full-service printing company specializing in print services for the telecommunications and utilities industries. For more information, visit, www.innovsys.com

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